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Tenant Responsibilities Schedule

Schedule A to the Master Subscription Agreement: what you are responsible for

Version
v01
Effective
Effective on launch
Last updated
October 29, 2026

Plain English · Accepted at onboarding and checkout

On this page
  1. 1. You Are the Sender and Publisher
  2. 2. Recipients and Lists
  3. 3. AI-Generated Presenter and Mandatory Disclosure
  4. 4. Truthful Hooks and Claims
  5. 5. Likeness and Voice Consent
  6. 7. What BAL Does and What You Remain Responsible For
  7. 8. No Guarantee of Results
  8. 9. Providers and Changes in Law
  9. 10. Your Indemnity and BAL's Liability
  10. 11. Acceptance

1. You Are the Sender and Publisher

Everything sent through the Service goes out in your name or your clients' names. As between you and BAL, you are the sender, advertiser and publisher of every email, video, landing page and message, for purposes of CAN-SPAM, state law and FTC rules. You choose the recipients, you choose the message, and you approve each campaign before it launches. If you resell the Service to your own clients (Sub-Customers), you answer for their use as you answer for your own. You may send for a Sub-Customer or any other third party only with a written agreement and the documented authorization of that party, which you keep and show to BAL on request, because BAL's sending providers require it.

2. Recipients and Lists

3. AI-Generated Presenter and Mandatory Disclosure

4. Truthful Hooks and Claims

5. Likeness and Voice Consent

7. What BAL Does and What You Remain Responsible For

TopicBAL does for youYou remain responsible for
AI disclosureApplies the label and metadata to every presenter videoKeeping them, and any further disclosure your law requires
QualityRuns automated quality checks on each render before it is sentReviewing and approving each campaign and every claim in it
LimitsEnforces your plan limits and spend ceilingsChoosing volumes and lists that fit the law
Opt-outs and deletionKeeps the platform-wide suppression list and offers suppression and deletion tools; retention periods are in Section 8 of the Privacy Policy v06Honoring opt-outs that reach you by any other route, and keeping your lists clean
ConsentRuns the identity, biometric consent and AI-notice flowsHaving the right to use any face, voice or data you supply

8. No Guarantee of Results

BAL does not promise any reply, meeting, sale, inbox placement or lift. AI output can contain errors, so review it before you approve it. Analytics describe what happened in the past. Results vary and are not guaranteed.

9. Providers and Changes in Law

BAL uses third-party providers to run the Service and may change providers, models and features. Changes to sub-processors follow the notice terms in the MSA and the Privacy Policy. AI and advertising laws are changing fast. BAL may update the label, add steps, or pause a feature or region when the law or a provider requires it, and will tell you when it can. You agree to follow the updated rules.

10. Your Indemnity and BAL's Liability

If a third party brings a claim, or a regulator takes action, because of your lists, your messages or claims, your consent practices, a face or voice you supplied, or your breach of this Schedule, you will defend BAL and cover the resulting losses, as set out in Clause 7 of the Master Subscription Agreement v04 (the "Agreement"). BAL's total liability to you is limited as set out in the Agreement, which is the greater of the fees you paid in the 12 months before the claim and $500, and BAL is not liable for lost profits or other indirect damages. The Agreement lists the exceptions and controls if it differs from this summary. Billing and refunds: you are buying for your business, not as a consumer. You cancel online at any time (Account, Billing), and cancellation takes effect at the end of the period you paid for. If you cancel within 30 days of your first payment, BAL refunds the unused part of that first month's fee: the first-month fee divided by the days in that period, times the days remaining, once per account. This is not a free trial. It is the only refund right when you cancel, and there are no other refunds except as required by law. It does not apply to add-on purchases or to accounts suspended or ended for violations of the AUP. The full billing terms are in Section 10.4 of the Master Subscription Agreement v04 and in the Product Disclaimers v01.

11. Acceptance

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Company
Name and title
Signature or click
Date
Recorded automaticallyTerms version hash, timestamp, account ID